Windows 11 for
Education: Redefining Classrooms
Brand
Year
Team / Unit
Tags
Redington
2023
ID8NXT
Education, engagement, Windows 11
CHALLENGE
Despite progress, women remained underrepresented in tech leadership and innovation. Microsoft sought to change that narrative.
STRATEGY / BIG IDEA
Turn
International Women’s Day
into a celebration of women’s innovation, leadership, and resilience through
Code Without Barriers (CWB)
Simulive, uniting women leaders, partners, and communities.
International Women’s Day
into a celebration of women’s innovation, leadership, and resilience through
Code Without Barriers (CWB)
Simulive, uniting women leaders, partners, and communities.
EXECUTION
Fireside chats, lightning talks, and impact showcases.Partnered with
Accenture, FOSSASIA, and global open-source communities
.Multi-region rollouts: ANZ, India, Japan.
Interactive polls, debriefs, and live testimonials
created engagement.
Accenture, FOSSASIA, and global open-source communities
.Multi-region rollouts: ANZ, India, Japan.
Interactive polls, debriefs, and live testimonials
created engagement.
OUTCOME
Celebrated the journey of women shaping tech.Targeted a
30% diversity benchmark
in STEM.Cemented Microsoft as not just a tech leader, but a
champion of inclusivity and representation
.
30% diversity benchmark
in STEM.Cemented Microsoft as not just a tech leader, but a
champion of inclusivity and representation
.