Genuine Digital: Securing SMBs
with Microsoft Software
Brand
Year
Team / Unit
Tags
Ingram
2023
ID8NXT
Security, SMB, Productivity
CHALLENGE
SMBs 90% of global businesses were at risk from counterfeit software, compromising security and productivity.
STRATEGY / BIG IDEA
Run Genuine Digital, an education first campaign that redefined genuine Microsoft software as the foundation of trust and security for SMBs.
EXECUTION
Multi-channel push: EDMs, WhatsApp, SMS, Tele-calling, Paid Ads.Two expert led webinars with Microsoft specialists.Campaign reach: 2.6M+ ad impressions, 73K+ EDMs, 78K+ WhatsApp messages.
OUTCOME
Thousands of SMBs educated on the risks of non-genuine software.Drove adoption of Genuine Windows & Office as a
business-critical asset
.Set a benchmark for
cybersecurity + productivity advocacy
in the SMB sector.
business-critical asset
.Set a benchmark for
cybersecurity + productivity advocacy
in the SMB sector.
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