Bank of Baroda Hackathon
2024: Banking Meets Innovation
Brand
Year
Team / Unit
Tags
Bank of baroda
2024
ID8NXT
fintech, Innovation, Hackathon
CHALLENGE
The banking sector needed fresh ideas; AI, blockchain, and tech innovation, to reimagine customer experience and services.
STRATEGY / BIG IDEA
Launch the Bank of Baroda Hackathon 2024, positioning it as the country’s most ambitious innovation platform for students and developers to shape the future of finance.
EXECUTION
20+ Ideathons
,
40K+ workshops
,
25917 registrations
.Partnered with
50+ communities, 50+ colleges, and 30+ influencers
.Campaign reach:
17M+ impressions
,
6.9M+ total reach
.Participants pushed beyond ideation into
prototype development
.
,
40K+ workshops
,
25917 registrations
.Partnered with
50+ communities, 50+ colleges, and 30+ influencers
.Campaign reach:
17M+ impressions
,
6.9M+ total reach
.Participants pushed beyond ideation into
prototype development
.
OUTCOME
1156 ideas submitted, 180+ prototypes built.199K+ new users on Bank of Baroda’s innovation portal.Proved that banks can drive not just finance but tech powered transformation.
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